CIMA will once again be running a business and showcase mission to New Skool Rules in Rotterdam this week. We’re bringing along some incredible Canadian acts and their companies to showcase, participate in business events, and network with international delegates.

New Skool Rules, held from May 31 until June 2, is the biggest music festival and conference for Rap, Hip Hop, R&B, Reggae & Soul. This is an opportunity for Canadian delegates and their artists to connect with urban music professionals from around the world.

If you’re attending New Skool Rules, join us on Friday, May 31 at Bar Jigger (Hoogstraat 73A, 3011 PH Rotterdam, Netherlands) for a networking mixer and music, kicking off at 8PM until midnight.

The Canada House showcase & networking reception will take place at George (Lijnbaan 36-42, 3012 EP Rotterdam, Netherlands) on Sunday, June 2 from 8PM until 11PM. The night will feature performances from 8 Canadian acts from across the country. Don’t miss Ashton Francis, Asuquomo, Izzy Rose, J Wyze, Leila Dey, Rachelle Show, Sade Awale & Una Mia!

See you this week in Rotterdam!

CHECK OUT WHAT CIMA's DONE IN PAST YEARS AT NEW SKOOL RULES:

2023 New Skool Rules - Event Synopsis

2021 New Skool Rules - Event Synopsis

2018 New Skool Rules - Event Synopsis

2017 New Skool Rules - Event Synopsis